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Construction markup vs margin calculator

Markup and margin are not the same number, and pricing a job with one when you meant the other is how bids lose money. Enter direct cost, overhead, the margin you want and bond, and get the bid price, the markup it implies and the profit.

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Markup vs margin & bid price

Markup and margin are not the same number, and pricing a 20% margin with a 20% markup leaves money on the table on every job. Enter your costs and the margin you want to keep.

Job costs

Result

Cost basis = direct cost × (1 + overhead %). Bid price = cost basis ÷ (1 − margin % − bond %). Markup = (bid − direct cost) ÷ direct cost. Margin = profit ÷ bid. A 20% margin needs a 25% markup; a 20% markup is only a 16.7% margin.

How to use it

  1. Enter the job’s direct cost.
  2. Enter overhead as a percentage of direct cost.
  3. Enter the gross margin you want to keep, and bond or insurance as a percentage.
  4. Read the bid price, the markup and the profit.

A worked example

To keep a 20% margin you need a 25% markup on cost; a 20% markup only gives a 16.7% margin. On a $1M direct cost that difference is $50K of profit.
Want the background? The guide works through the arithmetic, the mistakes that hide problems, and a checklist.
Read: Construction KPIs →

Questions

What is the difference between markup and margin?

Markup is profit as a percentage of cost; margin is profit as a percentage of price. The same dollars give a bigger markup percentage than margin percentage.

How do you convert markup to margin?

Margin = markup ÷ (1 + markup). A 25% markup is a 20% margin.

How do you convert margin to markup?

Markup = margin ÷ (1 − margin). A 20% margin needs a 25% markup.

How do you price a bid from cost?

Add overhead to direct cost, then divide by (1 − target margin − bond %) to get a bid price that keeps the margin you want.

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